CSIRO has undertaken scientific research on community perceptions of the mining, extractives and renewable energy sectors for over a decade (e.g. Carr-Cornish et al., 2019; Hall et al., 2015). This data has consistently shown that broad community acceptance tends to be mediated by how much trust communities have in those industries. In turn, this trust tends to be built on how fairly people feel treated, how fairly benefits are shared, and their level of confidence in how these industries are governed (Moffat et al., 2014; 2017).
This research also consistently points to the role of adopting a systematic and evidence-based approach to understanding community attitudes. In this way, community perceptions and expectations can become a critical input into co-designing how communities will be engaged, impacts managed, and co-benefits realised. Approaching social data as an input into decision-making processes can also increase transparency, the line of sight to social performance and responsiveness of projects companies (Moffat et al., 2019).
There is opportunity is to draw on these lessons from established industries and apply them to a new hydrogen industry (Carr-Cornish et al., 2019). Because while internationally, hydrogen technology developments have generally been well received and positive responses have initially been reported by Australians, these responses are not always universally shared or consistent over time.
For example, in assessing citizen attitudes to mining technologies in Australia, CSIRO found that citizens tend to be more accepting of established or familiar technologies, whereas for emerging or unfamiliar technologies, the type of knowledge held and how it is formed plays a key role in shaping perceptions and the level of acceptance (Lacey et al., 2019). Specifically, when awareness is relatively low in relation to new technologies, opposition also tends to be low. As awareness of new technologies increases, opposition can begin to form. Identifying effective types of early and continuous information and engagement that will build community confidence from the outset is a high priority for establishing and maintaining community support.
CSIRO’s review of the key issues likely to characterise the public’s response to the introduction of hydrogen energy in Australia identifies the need to extend existing research as hydrogen energy is relatively novel for the Australian population, and there is limited research in the Australian context about the range of technologies and developments that are anticipated (Carr-Cornish et al., 2019).
There is clear potential to develop engagement approaches that utilise existing knowledge of what constitutes a social licence in extractive industries and to extend this knowledge specifically to hydrogen energy developments and applications in Australia.
Carr-Cornish S, Lamb K, Rodriquez M, Gardner J (2019) Social science for the hydrogen energy future. CSIRO, Australia.
Carr-Cornish S, Romanach L, Huddleston-Holmes C (2019) An application of social science to inform the stakeholder engagement of an emerging geothermal industry in Australia. In: Manzella A, Allansdottir A & Pellizzone A (ed.) Geothermal Energy and Society. Switzerland: Springer, pp. 71–90.
Hall N, Lacey J, Carr-Cornish S, Dowd AM (2015) Social licence to operate: understanding how a concept has been translated into practice in energy industries. Journal of Cleaner Production 86, 301–310.
Lacey J, Malakar Y, McCrea R, Moffat K (2019) Public perceptions of established and emerging mining technologies in Australia. Resources Policy 62, 125-135
Moffat K, Zhang A, Boughen N (2014) Australian attitudes toward mining: Citizen Survey – 2014 Results. CSIRO, Australia.
Moffat K, Pert P, McCrea R, Boughen N, Rodriguez M, Lacey J (2017) Australian attitudes toward mining: Citizen Survey – 2017 Results. CSIRO, Australia.